Simple Steps to Prepare Products for a Winning Photoshoot

When it's time for a photoshoot, making sure your products look their absolute best is a must. With the right preparations, your product images can go from good to great.

Let’s dive into the simple yet effective steps that you, as a small e-commerce business owner, can take to ensure your product photos stand out.

Start With a Clean Slate

Clean your products! A spotless product is the first step towards a professional photo. Dust and fingerprints can distract from the item's features, so give everything a thorough wipe down before the lens cap comes off.

Consistency is Key

Consistency across product photos makes your website look organized and professional. Pay attention to the angles and backgrounds. Whether you prefer a white background, a solid/gradient one, or a lifestyle/stylized setting, ensure it's uniform across all shots. You will use different backgrounds for different purposes, so keep your purpose in mind before you start shooting.

Iron Out the Wrinkles

For apparel and fabrics, ironing is a non-negotiable. Wrinkled clothes can give a negative impression, so press out those creases and save yourself hours of ineffective editing!

The Power of Good Presentation

Styling matters.

Place your product in a setting that tells its story. This doesn't need to be elaborate - simplicity often works best.

Imagine your product in everyday life and let that scenario guide its presentation. You want your customers to picture getting as close in their minds to owning your products as possible before they click “buy now” because when they purchase, they will do so with confidence.

Get Social With Your Shots

Once you've got those stunning images, share them! Use your photos to connect with your audience on social media.

If you’re not following us yet, check us out on Instagram for some #ProductPhotoInspiration!

Product photography is an essential part of your online presence. It deserves time and attention.

With these steps, and perhaps a helping hand from professionals, your e-commerce store will look top-notch in no time!

Remember, it's not just about taking pictures, it's about crafting a visual experience that resonates with customers. Start with as few as 10 images to elevate your product’s appeal.

You've got this!