Tips for Preparing Your Products for a Standout Photoshoot

Ever wondered why some online stores just seem to draw you in with their product photos? It's all about the prep work! Simple steps can lead to powerful images that captivate customers and increase sales.

A Clean Product Is a Happy Product!

First things first, clean your products. Every speck of dust or smudge can be caught on camera. So, give your items the VIP treatment with a gentle wipe-down.

Lights, Camera, Action:

Lighting is key. Bad lighting can make the most amazing product look dull and blurry. Aim for soft, diffused light and avoid harsh shadows to show off your product's best features.

Background Choices Matter:

Consider the background. White backgrounds offer a clean, distraction-free canvas, while solid or gradient backgrounds add a pop of personality. And for those looking to tell a story, lifestyle or stylized backgrounds can set the scene and create a mood.

Consistency Is King:

Stay consistent. Keeping the same style or theme across all your product photos makes your brand look professional and cohesive.

No matter which background you choose, consistency helps customers recognize your brand. And when customers remember you, they’re more likely to come back.

Positioning Is Everything:

Think about the angles. Show off your product from multiple viewpoints to give a full picture of what you’re selling. This builds trust and can ultimately influence a purchase decision.

Embrace the Details:

Zoning in on the small stuff, like textures and colors, can really bring your product to life. High-quality close-ups tell the story of quality and care put into every item.

Stay True to Your Brand Voice:

Your brand has a personality, and your product photos should reflect that. Consistency in your photography style connects the images to your unique voice and brand narrative.

Final Word:

Remember, it's the little things that count. Putting in the effort to properly prep for your product photography can mean the difference between blending in and standing out.

Starting small? That’s okay! You can order as little as 10 images to kick off your product's visual journey. Let’s show the world what your product can do. See the magic happen by following us on Instagram at OnlineProductPhotography.