Optimizing Your E-Commerce Visuals: The Beginner’s Guide to Product Photography

Think about the last time you shopped online.

What was it that made you click on a product?

Chances are, it was the image that caught your eye.

As a small e-commerce business owner, you might think effective product photography is out of reach, but it's not.

We're here to offer a simple, actionable tip: start with the basics.

Gauge the most suitable background for your products to make them stand out.

White backgrounds create a clean, distraction-free look. Solid or gradient backgrounds offer simplicity with a hint of character. For a scenario-rich touch, you can't go wrong with lifestyle and stylized backgrounds.

How to Prep for Your Product Shoot

Before you start snapping pictures, your products need to look their absolute best. It's like getting ready for a job interview.

Dress them up neatly and let their best features shine.

Ensure they're free of blemishes. A little cleaning goes a long way. Lighting matters too. Even a desk lamp can help if you position it well! Remember, you don't need a fancy setup to get started. Natural light is also a good option depending on the time of day and the look you want to achieve.

Leverage Social Media to Show Off Your Products

After the shoot, your products will be ready to meet the world. Showcase them on social media (we love connecting with fellow business owners there too).

Follow us on Instagram at onlineproductphotography for behind-the-scenes looks and product photography inspirations.

Last but not least: keep it simple.

If budget is an issue, you can start with an order of just 10 images.

See the difference quality photographs make for your store.

Order Your Product Images Today

Ordering product images is seamless on our website. Choose from white background, solid/gradient background, or lifestyle/stylized backgrounds.

Simple, right?

We believe in helping your small business shine through quality imagery. Visit our website to get started on elevating your e-commerce visuals with as little as 10 images.

Boost your sales and build your brand image, one snapshot at a time.

Happy photographing!